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Direct search meets specific needs –  Emballator Metalpak

07.10.2025
ReferenceDirect SearchProfessionalsExpertise

Recruiting experts as a service is a strategic decision for any company operating in today’s demanding business environment. At StaffPoint, we invest heavily in expert recruitment services, viewing them as a key factor in our clients’ success. Our goal is to deliver precisely tailored solutions that optimize cost efficiency while accounting for recruitment volume, objectives, candidate qualifications and experience, labor market conditions, potential constraints, and the client’s business situation at the start of the process.

We use three recruitment methods: public and network-based search, hybrid search, and direct search. Direct search is particularly valuable when seeking rare or highly specialized expertise that may be difficult to find through traditional recruitment channels, as many ideal candidates are not actively job hunting. Through direct search, these individuals can be reached effectively.

Direct search is especially useful when:

  • The role requires rare or highly specialized expertise
  • There is competition for qualified candidates within the client’s industry
  • The timeline is critical
  • Confidentiality must be ensured

What does successful direct search require?

Direct search requires an active, transparent client partnership and realistic timeline expectations. When well-prepared and based on collaboration, it offers an excellent opportunity to achieve meaningful and cost-efficient results. Success depends on careful planning, expertise, and commitment from both sides.

During the planning phase, it’s essential to clearly define the required skills and competencies with our consultant. We also need to understand the client’s industry, its challenges and trends, as well as the company’s employer appeal factors. Compensation must align with current market standards.

Key success factors in direct search:

Targeting: Enables precise focus on specific candidate profiles and competencies.

Confidentiality: Operates discreetly without public postings.
Reach: Accesses passive candidates not actively job seeking.
Speed: Can deliver faster results than traditional methods.
Tools: Psychometric assessments, such as those from our partner Aon Assessments, support final selection decisions.
Cost-efficiency: Well-targeted direct search often saves both time and resources.Opens in a new tabOpens in a new tab

Direct search is an effective tool that requires diverse expertise, strong commitment, and a keen awareness of industry trends – as the recruitment landscape continues to evolve at an ever-accelerating pace.

Confidentiality is key

Absolute confidentiality is essential when operating in a talent market where candidates are already employed. Maintaining consistent communication with candidates is a fundamental requirement to ensure a positive candidate experience and sustained interest in the offered opportunity.

Once the right candidate has been identified, we also provide support in salary and contract negotiations when needed. “Interaction is a crucial part of our direct search process. Our consultants maintain active communication with candidates, taking care of the hiring company’s employer image and ensuring a smooth candidate experience.

Through close contact and meaningful discussions, candidates feel that their views are genuinely valued – which in turn increases their interest in the position,” says Ulla-Maria Wiren, Client Manager at StaffPoint Professionals, who has over 20 years of experience in expert recruitment.

Case Emballator Metalpak

Emballator Metalpak Oy, located in Pirkanmaa, manufactures a wide range of metal packaging solutions with an annual turnover of around €20 million. The company is part of the Emballator Group, which together forms the largest packaging solution provider in the Nordic region.

Emballator Metalpak Oy and StaffPoint have collaborated for over a decade, during which StaffPoint has recruited a variety of professionals for the company, from Sales Coordinators to Quality Managers. According to Operations Manager Kati Koiranen, the partnership began when recruitment processes were too time-consuming for their small team, due to limited internal resources and systems.

“Our staff size is moderate, and our employees handle a broad range of tasks. It’s important that our HR partner understands our operations and can provide the right kind of expertise,” Koiranen summarizes.

The recruitment partnership has brought convenience and consistently delivered suitable candidates. According to Koiranen, StaffPoint Professionals has always had a clear understanding of what qualities are sought for open positions and what the local talent market looks like.

“Our contact at StaffPoint Professionals understands our needs and business context. In our most recent expert search, she knew that the ideal candidates weren’t actively job hunting, so she saved time by immediately launching targeted direct search activities,” Koiranen explains.

Does your company need top talent?

As our client, you gain access to an experienced team with a strong track record of success. You’ll also benefit from the modern tools and vast networks of one of Finland’s largest HR service providers – ensuring that you find the right experts through customized recruitment solutions.

Our expert recruitment services offer flexibility, reach, and a high success rate, that’s why 92% of our clients recommend us.

Contact us to discuss your situation and find the best recruitment solution for your company – together, we’ll build lasting value for your organization.

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Ulla-Maria Wiren

Ulla-Maria Wirén

Key Account Manager, Professionals

+35840 517 0973

[email protected]

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