OnniBus/ Head of Network Planning

Client:

OnniBus has operated in Finland since 2011 and is now part of the Koiviston Auto Group. The company focuses on long-distance domestic travel and currently operates around 10,000 routes per month, making OnniBus the clear market leader in long-distance bus transportation. In early 2024, the company launched its Commercial Development Program, which helped OnniBus achieve a new passenger record in the summer of 2024. Moving into the next phase of the program, the company’s primary focus is on enhancing the overall customer experience.

Assignment:

As part of the next phase of the Development Program, OnniBus decided to further strengthen its network planning operations and established a new leadership role, Head of Network Planning. To support this key recruitment, company management launched an open hiring process and decided to partner with an external recruitment professional.

How we succeeded:

We started the assignment with a thorough briefing meeting, where the complexity of the role became clear. OnniBus’s extensive route network meant that professionals with comparable experience in route planning were rare in Finland, eliminating the possibility of attracting talent directly from competitors.

For this reason, we used a hybrid recruitment model that combined direct search and advertised search. Collaboration with OnniBus’s CEO throughout the process was smooth and straightforward, and it was a pleasure to convey this company culture to the candidates as well.