Makers of our own paths
Launched in 2023, the Makers of Our Own Paths -campaign highlights stories of personal growth, finding direction, and making life choices. It reminds us that working life, much like the journey of a top athlete, is full of twists, pauses, and accelerations. We followed para swimmer Jenna Rajahalme on her road to the Paris Paralympics and hurdler Elmo Lakka as he pursued a place in the Paris Olympics, competing both in Finland and at the European Championships. It was inspiring to join Jenna and Elmo on their journeys, we learned so much from their mindset and dedication to achieving their dreams.
In 2025, the Makers of Their Own Paths are para alpine skier Nette Kiviranta and heptathlete Saga Vanninen.
